If you are writing pieces in order to promote web sites, either your own or those of someone else for a fee, the first thing to do is select subjects that you are at least slightly interested in. Let’s take for granted from here on that you are composing to support your own web sites.
Well, presumably you would not have commenced a web site on a topic that you know nothing of and have no interest in. I have tried writing on topics I know little about and, although it can be done (500 words is not much), I do not think that I have ever been truly content with the results.
So, let’s begin by picking a site that is interesting to us, but is not so mainstream that you have no opportunity of ranking on Google for a few niche words.
The most popular subjects are: love, health, sport, cars, insurance, travel, fashion and dieting but you would be hard pressed to make any money from sites in those areas because they are swamped by people with much more resources than you or I.
Therefore, you have to step back a bit. Choose one of the above and drill down until there is much less competition, but stay within your interest group.
For instance:
Love: I am married to a Thai girl, so I could have a website on mixed marriages, mixed race marriages, Buddhist-Christian relationships in marriage (or dating), living in Thailand with your Buddhist wife, etc, etc.
Health: diabetes is a big killer in our village. The issue is too big, but what of cooking for an aging diabetic, Asian diabetic recipes, canine diabetes mellitus etc, etc?
Sport: I have no real interest in sport, but I could compose a site on where to go in London during the 2012 Olympic Games.
Cars: no interest again, but I am interested in the technology of hybrid vehicles This could be further refined to hybrid cars or motorcycles from one country of continent.
I won’t go through the remainder of the list, but I think that I have illustrated the tactic. Then you need keywords that people use to look for websites on these subjects. Enter ‘Google keyword tools’ into Google and you will see a assortment of free keyword tools to help you find the best ones.
Then, you buy a URL that matches one of those keywords – hopefully the one that is most sought for each month. You will require at least five interesting pages of around 500 words each for your new website to have a lot of chance.
Then you will need at least two or three articles to advertise each page. These articles will get you backlinks which will make your website rise to page one on Google for your keywords. Therefore, you need 10-15 keyword (phrases) for each fledgling website.
I create two-three websites at a time, because variety makes writing easier. It is hard to come up with 10 original pieces and five web pages in five days, but not so problematic to compose 20 articles and 10 web pages in 10 days. The readers will not be so bored either.
Although the web site has to be interesting to you for you to be able to write so much about it, it also has to be interesting to others or you are working for your own enjoyment and no money. However, judging what will become a successful website is impossible.
Owen Jones, the author of this piece, writes on a number of topics, and is now involved with Blogging. If you would like to know more, please visit our web site at PLR pieces.