Posts Tagged ‘site promotion’

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Overcoming Writers’ Block (part one)

Tuesday, May 8th, 2012

If you are writing pieces in order to promote web sites, either your own or those of someone else for a fee, the first thing to do is select subjects that you are at least slightly interested in. Let’s take for granted from here on that you are composing to support your own web sites.

Well, presumably you would not have commenced a web site on a topic that you know nothing of and have no interest in. I have tried writing on topics I know little about and, although it can be done (500 words is not much), I do not think that I have ever been truly content with the results.

So, let’s begin by picking a site that is interesting to us, but is not so mainstream that you have no opportunity of ranking on Google for a few niche words.

The most popular subjects are: love, health, sport, cars, insurance, travel, fashion and dieting but you would be hard pressed to make any money from sites in those areas because they are swamped by people with much more resources than you or I.

Therefore, you have to step back a bit. Choose one of the above and drill down until there is much less competition, but stay within your interest group.

For instance:

Love: I am married to a Thai girl, so I could have a website on mixed marriages, mixed race marriages, Buddhist-Christian relationships in marriage (or dating), living in Thailand with your Buddhist wife, etc, etc.

Health: diabetes is a big killer in our village. The issue is too big, but what of cooking for an aging diabetic, Asian diabetic recipes, canine diabetes mellitus etc, etc?

Sport: I have no real interest in sport, but I could compose a site on where to go in London during the 2012 Olympic Games.

Cars: no interest again, but I am interested in the technology of hybrid vehicles This could be further refined to hybrid cars or motorcycles from one country of continent.

I won’t go through the remainder of the list, but I think that I have illustrated the tactic. Then you need keywords that people use to look for websites on these subjects. Enter ‘Google keyword tools’ into Google and you will see a assortment of free keyword tools to help you find the best ones.

Then, you buy a URL that matches one of those keywords – hopefully the one that is most sought for each month. You will require at least five interesting pages of around 500 words each for your new website to have a lot of chance.

Then you will need at least two or three articles to advertise each page. These articles will get you backlinks which will make your website rise to page one on Google for your keywords. Therefore, you need 10-15 keyword (phrases) for each fledgling website.

I create two-three websites at a time, because variety makes writing easier. It is hard to come up with 10 original pieces and five web pages in five days, but not so problematic to compose 20 articles and 10 web pages in 10 days. The readers will not be so bored either.

Although the web site has to be interesting to you for you to be able to write so much about it, it also has to be interesting to others or you are working for your own enjoyment and no money. However, judging what will become a successful website is impossible.

Owen Jones, the author of this piece, writes on a number of topics, and is now involved with Blogging. If you would like to know more, please visit our web site at PLR pieces.

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Overcoming Writers’ Block (part two)

Sunday, April 15th, 2012

No matter what the statistics tell you, some sites will soar and others will flop and you are a better man than I am if you can work that out 12 months in advance. My tenet is, that if a web site does not triple my financial outlay in a year, I ditch it.

I do not count the articles because they can get recycled to point at other pages and the web pages can be recycled as new web pages on new or old web sites or, at the last resort, into articles.

For that reason, I have classes of loosely related sites based on the main subjects I have identified, to wit, love, sport, cars, health, travel etc.

The main thing is to start with what people want – not what you would like. Then, attempt to find a niche within that market that interests you. The more removed your personality is from the norm, the more vital this is.

Never start with yourself, but you can twist the topic back to something that you know something about or are willing to research because you are keen on it. I do a heck of a lot of research and really like doing it.

I am not interested in collecting gold and gems, but my wife is and she wants my opinion frequently, so I am learning. Her son is getting married on 28-12 and he has to give his wife an ounce of gold as a gift – that is what her mum wants for her, which is a further incentive to learn about gold, investing and market trends and swings, because I have to pay for that gold.

There are so many things to write on.

I would like to create a site on orchids – I know nothing of them, but they grow like weeds here and they are my wife’s favourite flower. If that is too narrow, maybe ‘Thai Gardens’.

I was in Nan yesterday renewing my visa. I have already written a website on how to get a visa, but there is a stone-age tribe living in Nan Province of northern Thailand! 285 km from my house. They live in bivouacs and are nomadic. They are 10,000 years behind the remainder of Thailand.

My wife is getting skin spreading over one of her eyes. It can easily be removed and will need doing after the wedding, but I can see a site on cataracts coming up.

There are hundreds of millions of us Boomers so topics for us are sure to be popular. We are aging, entering a new stage of life, are computer literate and are not poor. That’s a great blend.

A further thought is: a man on the radio said the other day that there are more middle-class people in India than the entire populace of Europe. Think about that!

And it is increasing by hundreds of thousands a year. And China is double the size of India. So they have (or soon will have) a middle-class equalling the populace of Europe and America combined. That is apart from the upper-class.

Find what interests those nouveaux-riches and you will strike it big. I believe that they love old-world style. Old European ‘style’ – not antiques, but silver salvers, beautiful tumblers, posh dog collars, fancy walking sticks, Panama hats, silk scarves, sensible shoes, home schooling, English language courses, etc, etc.

Owen Jones, the writer of this article, writes on a variety of topics, and is now concerned with Blogging. If you would like to know more, please visit our website at PLR Articles.

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Increasing Targeted Site Traffic For Your New Site

Thursday, January 12th, 2012

Web based business activity relies on the amount of visitors that reach the business website and the sorts of purchases performed by them. Online businesses constantly attempt to improve site visitors in order to obtain more consumers. On the other hand, it is extremely important to strive for targeted traffic and keep non-targeted Internet surfers away.

Targeted traffic is dependent on the nature of the keywords that you make use of for your domain. You have to locate those keywords that best define your product before you actually begin your promotion on the web.

Anytime an Internet user starts a search, they will key in a keyword in the search engine box, and based on what they enter, the browser will show a list of websites that match the search. What you want to accomplish is to have your site shown in the first results, offered by Google or other search engines.

Let’s assume you sell baby wipes. It’s based on particular keywords and phrases like ‘sensitive baby wipes for baby skin’, ‘cleaning babies’, ‘learn to clean babies’ that you should make use of to market your items. Whenever depending on these types of keywords and phrases, you will improve website traffic and attract those website visitors that are likely to become paying customers. If you utilize too general keywords and phrases like ‘baby’, ‘wipes’ and even ‘baby wipes’ you will bring in a large number of visitors, but these site visitors will offer little earnings for your business.

And here we have the issue of irrelevant visitors. Internet business owners that use pay-per-click advertising with Adwords lose a lot of money because of irrelevant traffic: visitors go to the website, and then leave your website without performing a purchase. A serious website visitor will spend time on your website looking through the products, reading your content and even carrying out other searches from your website if your page includes a Google search box. As a result, strive to boost your traffic, reasonably and profitably, targeting a specific market sector that has the greatest chances of making product sales.

You can find Internet resources which educate web designers on the right strategies to employ in order to improve targeted traffic through advertising. Unique software applications and tools can help you out a lot in this aspect. When you have the correct information, you are able to make an income on the Internet, and a successful business owner plans their steps carefully. Do not forget about constructing one way links to your website.

Don’t dismiss the alterations in the market trends due to the fact that this could influence your managerial decisions. Consequently, your effort to boost traffic shouldn’t be amateurish but professional. Or else, it will certainly be hard in order to make cash on the Internet!

To discover precisely how you can aquire top website positioning in the search engines using search engine submission as well as link building, you can find free video lessons on our website and you can locate us at: Search Engine Submission Service.

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How To Utilize PLR In A Business

Friday, December 30th, 2011

PLR stands for ‘private label rights’ which itself is short for private label rights articles. This still sounds like gobbledy-gook even to me and I have been conscious of the term for 12 years or so. It in essence refers to articles, written by a different person, to which you own some rights.

What those rights are relies on the terms and conditions that you received or purchased with the pieces. Typically, you are permitted to use the articles ‘as are’ in your own literary efforts; rewrite them for use by yourself and occasionally you get ‘master resell rights’ too.

Master resell rights permit you to resell them as they are and you may keep all the money. However, there are variations in this clause too. Therefore, the best suggestion is to read the rights that you have received with your PLR very thoughtfully before you use it

Authors have learned to be very pro-active against copyright abuse and most Internet Service Providers will shut down the accounts of people suspected of abusing copyright. The right to use a piece is quite easily established, so it is simply not worth cheating and hoping no one will notice.

So, what can you use PLR for? Assuming that you have the authority to use it as it is and to rewrite it, there are a number of ways to earn money from your Private Label Rights articles.

Supporting An Existing Business: if you have an on (or off) line business selling, say, gardening tools, but your website gets hardly any traffic because it ranks so low on Google, you can use PLR to boost its place.

You could publish the PLR as is into article databases and hope that they will be further distributed providing you with backlinks to your website. Backlinks are the rocket fuel that sends websites to the top of the search engines for keywords and phrases.

Backlinks are in the last couple of lines of the piece where you say a bit about yourself and or your business and give a URL where people can go for more info – a link back to your site. The more backlinks, in general, the higher you will rank in Google

However, better than merely republishing that PLR, is rewriting it and then publishing it. By rewriting it, you have produced a unique piece, which Google prizes more highly. A backlink on a unique article on a site on a issue related to your site is the best backlink of all.

Supporting A New Business: Let’s say you wished to attempt to earn money from a number of web sites and you judged that ten could supply a helpful extra income, you could purchase ten packs of PLR and have your ten web sites up and running within a month. This is a very fast way of creating an online presence.

If you bought a pack of 15 PLR, you could have a ten page website with five supporting pages or a five page website with ten supporting pages up on the Net each two-three days. If you had to do all the research and writing yourself, it would take months. The trick is to buy good-quality PLR.

Owen Jones, the writer of this article, writes on a variety of subjects, and is now involved with PLR Articles for Sale. If you would like to know more, please visit our website at PLR Articles.

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Why People Are Failing At Affiliate Marketing

Wednesday, July 13th, 2011

This article is about the reasons for failing at Internet marketing. There are many reasons why people fail at Internet marketing and everything else for that matter. Most people who write on this subject will say that the first cause is lack of effort, the second is lack of creativity and the third is lack of focus and I agree that these are the three main reasons for failure, but I want to look at some of the other reasons for failing at Internet marketing

Shortage of helpful content is one of these reasons for failing at Internet marketing. Too many inexpert Internet marketers focus on earning money and they believe that they can best accomplish this by firing a shotgun of web site banners at their visitors.

The secret here is so obvious that nobody is trying to keep it, but, visitors to your web site have not come to admire your banners. They have come to be educated, to amuse themselves or to solve a problem they have. And they want it free, so your banners are the last thing on their minds when they arrive. Particularly if they off subject. You have to have articles that are pertinent to the content of your site.

The more pertinent articles the better. The best kind are totally original and unique to your website, however, some marketers cannot write well and others cannot pay to have them written for them. These people can get articles free of charge from article databases (just Google it).

The main snag about this is that you will need to keep the resource box at the end of the article on your web site. This will allow some of your visitors to leak away, but certainly not all.

I have several such sites and they are doing all right. A website of other writers’ content is very easy to make, so you could have a website up in a day, if you want to swiftly create a website around a merchant’s special offer that does not fit into your existing websites. This can be very useful, especially if you want to build up a portfolio of say, 150-200 websites.

The trick here is to get your visitor to click on your ONE high-paying advert rather than leak out by clicking the link at the foot of the article. You can do this by putting the advert in the right place and prominent. The articles should concentrate on the keywords of the product you are promoting.

Those wishing to be successful Internet marketers must be prepared to keep acquiring knowledge. The Internet changes rapidly and new techniques and media are being devised every month. Twitter has only been around for four years and it just received its 16 billionth tweet. How long have you known about Twitter?

Have you learned how to harness it for marketing yet? Even if Twitter does not appeal to your object audience, you should have learned what is has to provide by now, so that you can make an informed decision.

Maybe, one day you will find a product to market where Twitter can be of assistance. Keep learning and be prepared. This all boils down to hard work, because there is always someone claiming to have come up with the next Myspace or Twitter.

While you are taking a rest from researching your next product or project, or the next social medium, you ought to improve your knowledge of programming or editing so that you can make improvements and adjustments to your web site yourself in order to keep it looking new.

Owen Jones, the writer of this piece writes on quite a few topics, but is currently concerned with Affiliate Article Marketing. If you would like to know more or check out some great offers, please go to our website at The Best Sales And Marketing Strategy.

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Keyword Selection And Search Engine Optimization Are Vital

Tuesday, July 12th, 2011

Keyword selection and search engine optimization are vital tools in producing and running a successful website. Before we continue talking about keyword selection and search engine optimization, I want to make sure that we all understand what the terminology is saying.

Keywords are the words chosen by you to define your site. They are the words that you hope to rank well for in Google. So, for example, if you want to have a web site selling ‘fashion’ – ‘fashion, fashionable, high fashion, haute couture’ may become your keywords (more on this later).

Search Engine Optimization or SEO is concerned with presenting your work – the web site and any text associated with it – in such a way that search engines find it simple to crawl and index, which enables people to find you on the Internet.

Let’s use Google as an example of a search engine – after all, it is the largest, most used and so most important. Google wants to supply its users with the best results – that is, most relevant results – that it can for every keyword entered, in order to improve customer satisfaction.

Therefore it has built up an enormous database of which keywords are on which sites. Then ‘all’ has to do is rank the sites by popularity and, in theory, the most relevant websites ought to pop up for each keyword typed in.

Now there is you, or me, with our dreams of a web site on fashion. If you make ‘fashion’ your keyword, you will be taking on the colossal fashion houses and huge department stores with their colossal budgets and gigantic websites head to head. Who do you imagine is going to win?

It is a no-brainer. You will never even get to page 20 in Google search results. In short, you will have no business. But what if you used a long-tail keyword (LTKW) and focused your website? Say, use the LTKW ‘fashionable plus size black dresses’ and construct a web site on that. It might be a keyword that no one else has thought of.

This is why keyword selection is important and there are numerous books and articles written about it. It is a precise job, a bit of a slog, but some individuals, like me, actually enjoy it. Or you could automate the task.

So, that is the first stage: finding relevant keywords to your business so that you have a opportunity of being listed on the first page of Google for that keyword. The second stage is making your web site search engine friendly so that Google can crawl it and index it for your keywords.

If you do not do this correctly, Google’s spiders will crawl off onto another web site and it may be a whilst before they come back, which leaves your web site in still water.

This piece is too short to go into this colossal subject in any worthwhile way, but I will strive to give you the most relevant pointers.

Keep your web site focused on a small range of products and define and use keywords for every item, but do not over use them. Do not repeat a keyword phrase simply for the sake of it.

Make your internal links simple to find by using nav bars, menus and sitemaps.

Do not have lots of external links for your visitors to go off to, make your site interesting enough for surfers and spiders to want to remain there.

Owen Jones, the writer of this article, writes on several subjects, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR Articles

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How To Write A Good Sales Letter

Monday, July 4th, 2011

Have you ever been reading an advertisement and know that you would like to buy the product? Then you step back a bit and wonder why you actually need that thing? Occasionally you come across an advert that is so convincing that you have that credit card in your hand before you know what you are doing. The advertisement has put you in a trance, in a purchasing frenzy. But how did the writer do that to you?

Well, advertisement writing or copywriting is a skill for certain, but it can be learned. Most people can compose a decent ad because there are scientific steps that have been identified in a good sales letter, although what goes into those steps is an art.

The first thing to do is work out who you are going to be talking to. We do this each time we speak; we look at the person and make a judgment how to speak to that person. It is harder when writing because you cannot see who you are talking to, but you still have to attempt to do it. Are they surfers, are they mothers, welders, yachtsmen, car-owners, who?

Work out why anyone ought to purchase your product rather than someone else’s. What makes your product so extraordinary? This is your key selling point. You have to be persuasive. People have heard of all the Net scams are they are very cautious. Who can blame them? So, give all the proof that you are sincere that you can muster.

Tell your prospective customer |about the benefits of your product. What will your product do for the customer how will it change his or her life? Think about the target audience, work out their problems and how you can triumph over them.

For instance, mothers are concerned about not hearing their baby crying in the next room. Answer? Your baby alarm is sensitive to the slightest noise and will relay it to the speaker without fail. A welder is worried that he will develop arc-eye, but your goggles are designed to prevent arc-eye.

Once you have written your sales letter from the point of view of a salesman, re-read it several times, but from the point of view of your target audience. Would your sales letter sell you on the product? If not, alter it and keep altering it. If your sales letter raises any misgivings, it should answer them. Do not give your intended audience a opportunity to vacillate or to say no.

Once you have your prospective customer on your side, you have to persuade them to take the plunge, to act now. You have to to give what is called ‘a call to action’ and you have to give them a reason to act now. So, you tell them to ‘click here now’ and you tell them that if they order today they will get a special bonus of ….

Always give something as a free bonus. People like to think that they have gotten a decent deal and if they are given a bonus, then they have to have gotten a good deal. Treat the bonus as you did your main product. Tell them how much it is worth and why and then say that it is free with your product if they purchase now.

Owen Jones, the writer of this piece, writes on a number of topics, but is now involved with sales force automation software. If you would to know more, please visit our web site at Sales Force Tools

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Why Is Affiliate Marketing So Popular?

Monday, June 27th, 2011

There are more and more people trying to make money on the Net each day. Many are from the West, but even more are from Third World countries. Some people from the West are scared of the economic downturn and are searching for a backup to their current job and others dream of the millions that the the media likes to say that teenagers are earning on the web.

People from Third World countries can triple their wages by working on line. After all, if the family is earning $1 a day, they should be able to earn three more on line, they think. That is just one affiliate sale a week in lots of cases at the regular rate of 10% of sale cost.

Affiliate marketing is the most common means of attempting to make money on line for a number of reasons. The first reason is because it is the easiest way to get started and the second is that many people are worried about composing – particularly in English, if English is not their first tongue. Creating a web site is not a problem to many surfers who use the Net a lot.

Beginners to the Internet imagine that earning money on line is as simple as copying a couple of affiliate links on to a web page and spamming the world with their URL. This approach does not work, but it is the reason for so much of the junk email in your inbox each day.

There are professional spammers and even criminals on line for sure, but there are also hundreds of millions of optimistic teenagers sending out emails from cyber cafes all around the world.

The problems for these young affiliate marketing hopefuls is basically twofold. The difficulty of not being able to compose a credible page of prose in English, more on which later and a lack of cash and especially an International credit card.

These aspects are concerns, practically insurmountable concerns because being able to compose is indispensable to the best form of marketing and being able to pay by credit card is indispensable to the other best methods of marketing.

The number one all time best method of making affiliate sales is to compose a personal recommendation on a product based on personal experience with that product. So, if you cannot purchase the product and you cannot compose, you have big problems indeed. It is a gaffe that most affiliate marketers make, to think that they have to compose a sales page.

No, no and no, you do not. In most instances the company you are selling for has spent hundreds if not thousands on convincing sales pages written by professionals. You would have to be very hot to beat their efforts. Your work as an affiliate is to pre-sell by writing on your experience with the object and providing a forward link to the sales page.

If you cannot do that, you can try the next best ways: PPC (pay per click) – you pay for each click on your advert whether that leads to a sale or not. Adsense is the number one promoter here. PPI (pay per impression) – you pay each time your advert appears on the publisher’s network, whether it leads to a sale or not. In both cases, you need a credit card.

This is why there is so much spam, there are millions of people who cannot write well enough in English and/or who do not have a credit card to pay for the alternatives.

Owen Jones, the writer of this piece, writes on a variety of topics, but is now involved with sales force automation software. If you would to know more, please visit our website at Sales Force Tools

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Boost Your Sales Over The Short Term

Wednesday, June 15th, 2011

There are fairly simple principles to follow if you want to boost sales. In fact, it is so simple that it is scarcely worth mentioning. The way to boost sales is to bring more people to see your product or an advert of your product.

If you can say that 5% of the population want to purchase your product, then to boost sales from 50 to 500, you only have to get ten times as many people to notice you. Easy is it not?

The way the big professional businesses accomplish that increase in viewers is to throw millions or even billions of dollars into an marketing budget and make use of nationwide or even worldwide promoting campaigns.

Assuming that you are not an owner of a firm that can afford to do this, the question is: how can you attract more visitors to your website?

I am assuming here that you already have a web site that converts traffic (in other words visitors) to sales at a certain rate, say 5%. So, how do you boost the number of visitors from 100 per day to 1,000 per day?

There are various ways of achieving this aim, but the exact technique varies depending on what you are selling. If you are selling a subscription or a high-cost service then you can afford to spend a little more up front.

For instance, you could put an advert in the newsagent’s window or in classified ads giving your telephone number and convert the inquisitive into clientele once they ring you.

You will learn how much you need to spend to get a certain number of interested prospective clients and how many of these actually convert into customers. This is precious knowledge because it permits you to judge whether this sort of marketing is right for you and what your ‘bang per buck’ is.

However, this hypothesis goes for all types of promoting and if you are like most Internet sellers, you are working on a shoe string budget. Despite that, stick to first principles and record as many statistics as you can think of. You might not know how to use those numbers yet, but something will occur to you.

As an instance, I record the details of the number of visitors to my web site each day and the number of clicks. That gives me an average: if a thousand visitors come to look, I make 80 sales. I also track the value of the sales and divide it by the clicks.

Then I know that, say, $240 worth of sales from 1,000 visitors equals an average of $3 a sale. Then I track the days of the week and by doing that I know that Saturday is more profitable than Wednesday.

The days can vary by as much as 25%, so if you have an advertising budget of say $100 a week, it is better to go all-in on Saturday than $15 a day over the whole week because the costs are the same but the revenue is not. In short, if you want to make money on line. study the market as you would off line and put your marketing dollars where they matter the most.

Owen Jones, the author of this piece, writes on a number of topics, but is now involved with sales force automated software. If you would to know more, please visit our web site at Sales Force Tools

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Increase Your Business Sales By Blogging

Tuesday, June 14th, 2011

A business blog, in the right hands, is a very powerful marketing tool. It is flexible, it can be used to express any views you like, it can reach a worldwide audience and it can help you compile a mailing list of people who are interested in your business and its products – all for the sake of composing a couple of articles a week or a month.

The difficulty with any web site, and a blog is merely a specialized kind of website, is marketing it. It should not be a problem for any business to come up with pieces and information related to the business and its products. We will come back to advertising your business blog later in this article.

As the number of visitors reading your blog grows, you will have to become aware of what form of information you give them. It is better to be more than less open. You should use your blog to produce customer loyalty and this is most easily gained if people think that they can trust you. You ought to be honest to gain peoples’ trust.

Request feedback on your products and your service. This a great free manner of learning your shortcomings, otherwise you would have to commission a survey. Request of your readers to leave comments and delegate someone to read and reply to each comment

Think of your blog as your company’s booth at the biggest and longest lasting exposition that it will ever appear in. Strive to create every article practical to the reader by supplying some little known details or facts on your products or related items.

For example, if your company makes crampons for climbing, compose an article on the latest mountaineering expeditions. If you sell tropical fish, compose articles about which fish can happily live together.

You will need to tell people that you have a blog. There are several good ways to advertise a web site or a blog. One of the best ways is … composing articles. So, you could compose articles about composing articles like I am doing now, or probably better still, publish the articles that you compose for your blog as independent, stand-alone articles in article directories with your blog URL at the bottom of the article.

These articles will get picked up by web site authors if they are interesting enough. This will give you back links to your website, the number of which Google uses to determine how popular your website is and this determines your rank in their search engine. Because Google is by far the most popular search engine in the world, it is crucial to rank highly in Google.

Add an RSS button to your blog and then people can have your posts delivered to their inbox without having to check whether you have updated your blog. This is useful for the blog because no post will be missed by those who have picked up your RSS feed.

You can learn how to create a business blog by visiting web sites that teach the subject. They are usually free so you do not have much to lose.

If you are keen on using Business Blogging, just go to our website on Blogging For Beginners.

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