Increasingly more users are becoming aware of their privacy on the internet. It appears that online crime and fraud have entered into the consciousness of users. Gone are those days when users did not think about setting privacy limits in their surfing activities. Now, they want to know how their shared information will be handled. There are an growing number of users who look for fraud protection from retailers.
A recent survey among users found a new, emerging trend in fraud consciousness. A privacy research firm and a fraud prevention provider joined efforts in the survey. In their report, the survey found out that 85% of users today worry about becoming an online fraud victim. In contrast with 80% in the last similar survey that they conducted, this new figure posted a considerable increase. The survey asked the respondents about identity theft, credit card scams, spam, phishing, and others.
The results also report that users want web retailers to intensify their efforts in combating online fraud. Furthermore, they encourage retailers to do their best to stop online criminals from stealing consumer information. They even said that they are willing to be identified online by trusted sites. They recommended the use of computer serial number, ISP, computer type and make for verification purposes. This will change the usual personally identifiable information like telephone number and date of birth, which are relatively unsafe.
It is only now that online businesses are paying attention to the importance and seriousness of online fraud. Many of the incidents have not been properly reported, although these have been going on for a long time. There is a tremendous increase in online transactions and activities using various devices. Along with this rise is the onslaught of fraudulent activities. With these occurrences, users might have realized the need for their safety, given that many have already been victims.
Other figures from the survey results give a clear picture of how users used to handle online fraud. Virtually one half (47%) of the 607 respondents who are frequent internet users admitted that they have previously been victims of fraud. Out of these victims, only 19% took the proper action of reporting the crime. Even though there is a growing awareness of fraud protection, consumer education still has to be intensified. Among others, it should be education that empowers users to take the right steps to dodge online fraud.
Do not fall victim to Internet scams. Protect yourself with a strong anti-virus, a good anti-spyware and an anonymous proxy to protect yourself from hackers on the web.