First your website must feature keyphrases, but if you sell shoes, you have to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keywords come in, which are fundamentally phrases that somebody will put into a browser, for example “leather shoes”. So if you have leather shoes as a keyword you are going to be somewhere in the result. Long tail keywords are vital in getting found on the internet and Google provides a keyword tool that you can use for free to find these often-used phrases.
If you put in the words “leather shoes”, Google will display a listing of phrases built around that phrase and also tell you how often a selected phrase is utilized on a once a month basis. It is a good free tool to start with, but there are more, better keyword finders that may be used, but you’ve got to pay for them. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc, and it’s up to you to decide which long-tail keyphrase phrases to use. It is best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any amount of searches bigger than that will have too much competition. Your target is to get on page 1 of Google’s search results which isn’t easy, despite what a lot of marketing “gurus” tell you.
Google likes web sites that are constantly updated and contain applicable content. So get into the practice of writing at least a five hundred word article every day or two, which is keyword-rich. Use your keywords within the first few words of your opening paragraph and again in the closing paragraph. Depending on the length of the article, use the phrase a couple of times more. If you’re employing advertising thru Google Adwords, this will also help Google to serve more targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There’s no fast method to get around building good applicable back-links. Don’t consider purchasing back-links from a link farm, Google knows all about them and will pay little attention to them and may even penalise you for them. There aren’t any WordPress add ons for building backlinks, only ones that get you back links thru “do follow” blogs.
Article marketing is a good way to get backlinks as most article directory websites permit you to have 1 link out to your website, so again, you’ll have to be ready to submit useful and relevant articles, either right to an article marketing site, or to many thru a “hub” that will distribute your articles to many sites for you. This does not cost a great deal and can be a time-saving way of doing it.
Little internet business marketing involves plenty of other systems we can’t cover here but the above points are the most significant and least expensive for getting started.
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