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If you are writing pieces in order to promote web sites, either your own or those of someone else for a fee, the first thing to do is select subjects that you are at least slightly interested in. Let’s take for granted from here on that you are composing to support your own web sites.

Well, presumably you would not have commenced a web site on a topic that you know nothing of and have no interest in. I have tried writing on topics I know little about and, although it can be done (500 words is not much), I do not think that I have ever been truly content with the results.

So, let’s begin by picking a site that is interesting to us, but is not so mainstream that you have no opportunity of ranking on Google for a few niche words.

The most popular subjects are: love, health, sport, cars, insurance, travel, fashion and dieting but you would be hard pressed to make any money from sites in those areas because they are swamped by people with much more resources than you or I.

Therefore, you have to step back a bit. Choose one of the above and drill down until there is much less competition, but stay within your interest group.

For instance:

Love: I am married to a Thai girl, so I could have a website on mixed marriages, mixed race marriages, Buddhist-Christian relationships in marriage (or dating), living in Thailand with your Buddhist wife, etc, etc.

Health: diabetes is a big killer in our village. The issue is too big, but what of cooking for an aging diabetic, Asian diabetic recipes, canine diabetes mellitus etc, etc?

Sport: I have no real interest in sport, but I could compose a site on where to go in London during the 2012 Olympic Games.

Cars: no interest again, but I am interested in the technology of hybrid vehicles This could be further refined to hybrid cars or motorcycles from one country of continent.

I won’t go through the remainder of the list, but I think that I have illustrated the tactic. Then you need keywords that people use to look for websites on these subjects. Enter ‘Google keyword tools’ into Google and you will see a assortment of free keyword tools to help you find the best ones.

Then, you buy a URL that matches one of those keywords – hopefully the one that is most sought for each month. You will require at least five interesting pages of around 500 words each for your new website to have a lot of chance.

Then you will need at least two or three articles to advertise each page. These articles will get you backlinks which will make your website rise to page one on Google for your keywords. Therefore, you need 10-15 keyword (phrases) for each fledgling website.

I create two-three websites at a time, because variety makes writing easier. It is hard to come up with 10 original pieces and five web pages in five days, but not so problematic to compose 20 articles and 10 web pages in 10 days. The readers will not be so bored either.

Although the web site has to be interesting to you for you to be able to write so much about it, it also has to be interesting to others or you are working for your own enjoyment and no money. However, judging what will become a successful website is impossible.

Owen Jones, the author of this piece, writes on a number of topics, and is now involved with Blogging. If you would like to know more, please visit our web site at PLR pieces.

No matter what the statistics tell you, some sites will soar and others will flop and you are a better man than I am if you can work that out 12 months in advance. My tenet is, that if a web site does not triple my financial outlay in a year, I ditch it.

I do not count the articles because they can get recycled to point at other pages and the web pages can be recycled as new web pages on new or old web sites or, at the last resort, into articles.

For that reason, I have classes of loosely related sites based on the main subjects I have identified, to wit, love, sport, cars, health, travel etc.

The main thing is to start with what people want – not what you would like. Then, attempt to find a niche within that market that interests you. The more removed your personality is from the norm, the more vital this is.

Never start with yourself, but you can twist the topic back to something that you know something about or are willing to research because you are keen on it. I do a heck of a lot of research and really like doing it.

I am not interested in collecting gold and gems, but my wife is and she wants my opinion frequently, so I am learning. Her son is getting married on 28-12 and he has to give his wife an ounce of gold as a gift – that is what her mum wants for her, which is a further incentive to learn about gold, investing and market trends and swings, because I have to pay for that gold.

There are so many things to write on.

I would like to create a site on orchids – I know nothing of them, but they grow like weeds here and they are my wife’s favourite flower. If that is too narrow, maybe ‘Thai Gardens’.

I was in Nan yesterday renewing my visa. I have already written a website on how to get a visa, but there is a stone-age tribe living in Nan Province of northern Thailand! 285 km from my house. They live in bivouacs and are nomadic. They are 10,000 years behind the remainder of Thailand.

My wife is getting skin spreading over one of her eyes. It can easily be removed and will need doing after the wedding, but I can see a site on cataracts coming up.

There are hundreds of millions of us Boomers so topics for us are sure to be popular. We are aging, entering a new stage of life, are computer literate and are not poor. That’s a great blend.

A further thought is: a man on the radio said the other day that there are more middle-class people in India than the entire populace of Europe. Think about that!

And it is increasing by hundreds of thousands a year. And China is double the size of India. So they have (or soon will have) a middle-class equalling the populace of Europe and America combined. That is apart from the upper-class.

Find what interests those nouveaux-riches and you will strike it big. I believe that they love old-world style. Old European ‘style’ – not antiques, but silver salvers, beautiful tumblers, posh dog collars, fancy walking sticks, Panama hats, silk scarves, sensible shoes, home schooling, English language courses, etc, etc.

Owen Jones, the writer of this article, writes on a variety of topics, and is now concerned with Blogging. If you would like to know more, please visit our website at PLR Articles.