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In the West, we tend to think that there is only one calendar, but there are dozens of them around the world. And what is more, there were probably hundreds of them previously. All non-operational now either because ours is more precise or because theirs did not fit in with our commercial way of life.

But that does not mean to say that people do not still use those old-fashioned, defunct calendars. Oh, no! Governments have given up their old, traditional national calendars, but in general, country folk still use to them, even if they can no longer get hold of a printed version. I cannot go into all the calendars here, but I will mention half-a-dozen of them.

Lunar Calendar – There is some indication that early man used marks on bone to record or indicate the passage of time 25,000 years ago, almost certainly calibrated by the Moon’s phases. A calendar can be created based on the lunar cycles; it creates a year of twelve months (the word ‘month’ is from the word ‘moon’), but only 354 days, which is, eleven short of the time it takes the Earth to revolve around the Sun. The Chinese still use a variety of the lunar calendar but they resolve this issue by inserting extra moths every now and then to bring ‘time’ back into alignment with the Sun.

Solar Calendar – The ancient Egyptians were the first people to employ a Solar Calendar, although it could justifiably be called a cosmological calendar. The new year began for them when Sirius, the Dog Star, the brightest star in the night sky, rose in the same place as the Sun. This usually coincided with the flooding of the Nile. This calendar was of 365 days; twelve months of thirty days and five festive days. Therefore, it was only one quarter of a day off the true year. However, this meant that gradually, the new year did not concur with the flood. Scientists have worked out that this calendar was adopted in either 4241 BC or 2773 BC.

Julian Calendar – In 46 BC , Julius Caesar realized that a number of parts of the empire were using different calendars, so he ordered the dating system to be unified. Sosigenes came up with a calendar of 365 days with an extra day every four years. Therefore, in 46 BC, the longest year on record, Caesar added days to the year to bring it back into alignment with the seasons. 46 BC was 445 days long! The immensity of the Roman Empire ensured that this calendar was the defacto calendar of the Western world.

Julian Day Count – In 1582, Pope Gregory XIII called into being a new calendar, but the year after that Joseph Justus Scaliger developed a system of counting days, not years. It starts with 1 on January 1st 4713 BC. On this date the Julian and the lunar calendars and the Roman tax dating system all coincided; something that will next occur in 3267. January 1st 2001 was Julian day 2,451,913

Gregorian Calendar – from at least 730 AD, it was noticed that the year from vernal equinox to vernal equinox was short of the 365.25 days in a year. This meant that the date of Easter was slipping. So he dropped 10 days from 1582 by jumping from October 4th to October 15th and proclaiming that century years would only be leap years if they were divisible by 400. Therefore, 1900 was not a leap year, but 2000 was. This is the system we still use today.

Owen Jones, the writer of this article, writes on many subjects, but is currently involved with researching Franklin planner pages. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

categories: calendars,time,astronomy,science,education,organising,environmental,recreation,hobbies,time,solar system,outdoors,other,uncategorized

If you were to create a self-cleaning fabric, the world may want to beat a path to your door to acquire some from you, but first of all they will have to be aware that the textile exists, that it is available for purchase, and they have to be aware of where your door is. This requires advertising.

There are two classifications of advertising: institutional and product. Institutional advertising markets the name of your business in general and product advertising markets a product or range of products or services. The sort of publicity that a company needs, depends on the products or services that it provides.

Moreover, some kinds of advertising lend themselves better to institutional advertising rather than product advertising. For instance, a shop sign, a sign-written van or a promotional calendar are better suited to institutional advertising, while a newspaper or magazine advert would be better for advertising the latest special offer.

There are few facts and figures available that bring to light the astonishing growth of the mass consumption society as well as those dealing with the growth of the advertising industry. For example, before the Second World War, US average annual expenditure on advertising per year had been about $2 billion for decades.

In 1950, as the post-war economy began to pick up , American businesses spent $5.7 billion to advertise its goods and services. By 1960, that figure had doubled to $12 billion. By 1970, American business was spending $20.

Between 1970 and 1990, as the children Baby Boomers became adults and started earning and spending, advertising expenditure went through the roof, so that by 1986, it had reached $100 billion.

That phenomenal rate of growth could not be sustained, but by 1999, total expenditure on all forms of advertising exceeded $215 billion . The latest available figures are for 2007 and they stand at $280 billion.

In 1999, nearly 60% of all advertising dollars were spent on adverts in newspapers, magazines, on the radio and on television. By 2007, that figure had fallen to about 54% as the Internet started to have an effect on advertising trends. These trends are expected to continue as every firm is expected to have its own website these days.

The nation’s largest advertisers are the manufacturers of cars, food, soft drinks, tobacco and beer and they filter most of their expenditure through about 13,000 advertising agencies., who normally create the ads and acquire the space or air time from the media too.

These agencies have been transformed over the last decade by mergers. The most successful advertising agencies these days are huge international concerns. WPP, the largest advertising agency in the world, billed $37 billion in 2008 and had this to say about itself:

“Our total revenue in 2008 surpassed that of all our competitors, regaining the No.1 worldwide position for the third time”.

Owen Jones, the author of this piece, writes on many topics, but is currently involved with researching promotional wall calendars. If you have an interest in calendars, organizers or promotional calendars, please go over to our website now at Promotional Desk Calendars

categories: calendars,time,astronomy,science,education,organising,environmental,recreation,hobbies,time,solar system,outdoors,other,uncategorized